Our marketing
In Hungary, the marketing noise from air conditioner brands is deafening. Amidst this marketing blitz, consumers find themselves bombarded with information, making it increasingly challenging to discern between competing brands. Our situation is getting harder and harder to stand out in the crowded marketplace.
In this landscape of heightened marketing activity, increased marketing budget and measurable effectiveness remain key factors for brands striving to capture the attention of Hungarian consumers.
Our marketing budget raised to 180% compared to 2023, up to 650.000 USD.
Product communication
Our new hero product will be the Gree Airy with fesh air modul and we are focus on strong message in our umbrella communication.
HERO communication
Our hero model is the Gree Airy air conditioner with fresh air modul
UMBRELLA communication
Focus on reliability and home
Renáta, the new Face of Gree
Using new Face of Gree year by year in a marketing campaign adds authenticity and credibility to Gree brand. Featuring real people in our marketing materials helps potential customers relate to Gree on a personal level. Additionally it allows us to control the narrative and accurately represent values and identity. We can tailor the messaging and visuals to align perfectly with our image, ensuring consistency across all marketing channels.
Moreover, utilizing our own model can also save costs in the long run. While hiring professional models or actors might seem like a straightforward solution, it can be expensive and may not yield the same level of authenticity as using real people associated with Gree brand.
Face of Gree 2024
New website of Gree Hungary
Our team has put a lot of energy into redesigning our online home to ensure that it not only looks stunning but also delivers an enhanced user experience for our customers. Our website serves as the digital storefront to our brand, a crucial touchpoint where potential customers form their first impressions of us. It’s where we showcase our products, share our story, and engage with our audience. A well-designed and user-friendly website reinforces trust and credibility in our brand.
Meta advertisements
Meta’s platforms reach millions of users nationally, including a significant portion of our main target group, the families. This ensures that our message resonates with our target audience effectively. With Meta’s advanced targeting options, we can specifically target families based on demographics, interests, and behaviors. This allows us to tailor our ads to address the unique needs and preferences of families, maximizing engagement and relevance.
Google advertisements
With its extensive reach and precise targeting, Google allows us to connect with our audience effectively. Through various ad formats, we can capture attention and drive engagement. Plus, Google’s analytics provide valuable insights to optimize our campaigns in real-time. Leveraging Google advertising is vital for boosting brand awareness, driving traffic, and ultimately, increasing sales. A key advantage of Google advertising is its ability to provide measurable results. With detailed analytics and reporting tools, we can track the performance of our campaigns in real-time and make data-driven optimizations to maximize effectiveness.
Radio spots
We emphasize the significance of incorporating radio advertising into our marketing activities, especially given our recent campaign featuring Gree air conditioners and heat-pump on the 3 largest Hungarian radio stations. By airing our advertisements on major Hungarian radio stations multiple times daily, we ensure that our message reaches a broad audience consistently.
Television campaign
In Hungary the most viewed prestige TV shows are the news, sports and quiz games. Our Gree Airy spot running in the context of these kind of shows more than 1000 times. TV remains one of the most powerful mediums for reaching a wide audience. With TV advertising, we can connect with viewers across demographics and geographic regions, ensuring our message reaches a diverse audience base.
PR ads
PR article advertisements allow us to position our brand as a thought leader and industry expert within our niche. By sharing valuable insights, expertise, and perspectives through PR articles, we can establish ourselves as a go-to resource for information and knowledge, further strengthening our brand reputation. By this incorporating PR article advertisements into our marketing mix, we can effectively enhance brand credibility, position ourselves as industry leaders and boost our SEO efforts at the same time.
Out of Home
Outdoor marketing platforms, like billboards, citylights and giant building net play a crucial role in our marketing campaign this year, offering a powerful platform to capture attention and leave a lasting impression on potential customers. We get strategically placed in high-traffic areas, ensuring maximum visibility and reach. Our well-designed billboard with Gree Airy modell creates a strong visual presence for the brand, helping it stand out amidst competitors. With creative graphics, captivating imagery, and concise messaging, billboards leave a memorable impression on viewers.
New media
Marketing to younger age groups is a long-term strategy that anticipates future market trends and customer demographics. Even though younger age groups may not be the primary purchasers of air conditioners currently, but they can still influence purchase decisions within their households. By exposing younger generations to our brand through advertising on platforms like YouTube, TikTok, and Spotify, we can establish familiarity and recognition early on. As they grow older and enter the market for air conditioners, they will be more likely to consider our brand due to their existing familiarity with it.
Dealer support program
In our dealer support program thousands of marketing materials are available for our customers. Representative materials help create a sense of relatability and resonance, making it easier for customers to personalize their company with Gree brand.
Weekly dealer conferences
We have held dealer conferences every third weeks from September with only maximum 30 dealers per occasion. We insist on the event with a small number of people, because this way we can deal with our partners in a much more concentrated way and give them the most important business information more presonally.
2024 largest marketing opportunity
Football UEFA EURO 2024 Championship
Reaching the best target audience in best perdiod of the year.
Due to the fact that the Hungarian football team has qualified for the UEFA EURO 2024 Championship, it attracts a massive attention among football enthusiasts and viewers across the nation. By advertising through multiple channels, we can ensure our message reaches a vast audience, maximizing Gree brand visibility and engagement in the middle of the air conditioner season. Our advertisements will be running in outdor, TV, radio and online channels where we were able to achieve sector exclusivity. As a result, millions of target audience will exclusively encounter Gree advertisements on the most prominent platforms.
Football UEFA EURO 2024 Championship
